Menard Group USA
Graphic design and layout, illustration, photo editing/retouching and pre-press/print coordination
InDesign, Illustrator, Photoshop, Lightroom
Menard Group USA Corporate Marketing
Tara Hoover Design
Avid trade show exhibitor, Menard Group USA, knew a few things: 1) Nobody wants to carry bulky brochures home or devour cumbersome information, and 2) Trade show giveaways were usually too generic to make an impact. Armed with this knowledge, they wanted a trade show giveaway that would get taken, used, and engage specific audiences. Some might say this is a lot to cover with a trade show “brochure,” but the challenge was exciting! Their marketing team’s openness and flexibility made for lots of potential.
These super-compact pocket guides are not your average brochure. Visually interesting and designed for two different target audiences, they were packed with practical information, not only making them reference-worthy, but also making for a longer shelf life and lasting-usability.
The waterfall effect on each “fan” quickly showed information being covered. Serving as proof of success, these brochures are currently living on a number of clients’ desks!
In addition, sales folders were designed to house these guides in the left inside pocket, giving them extra mileage and allowing both the business development and marketing teams to augment other outreach efforts.