Nicholson is a company with a commitment to quality — and to a strong and dynamic culture. It was time for these attributes to be the centerpieces of their new home on the web. Rebalanced colors, fonts and patterns were the starting point, and then we got creative! The new site was crafted to showcase Nicholson’s work and celebrate its team members, with every design and structural decision made strategically to support this goal.
One important design element was use of vertical type that plays with the notion of above and below ground. Vertical text and the use of inverted colors represents solid construction on solid foundations. This typography is an integral piece of architecture across the entire site.