Graphic + Web Design

Tara

Hoover

I’m a graphic + web designer partnering with academic and corporate marketing professionals.

Awesome design and
an enjoyable, collaborative,
human relationship.

From freelance designer to colleague + partner.

Whether you call me a freelance graphic designer, creative partner, or one-woman expandable design studio…names don’t matter as much as what you actually get: a partner who can handle your creative needs, big or small, who works corporate-friendly hours—and who will go the extra mile to be a team player and make your job easier.

Have a gap in quality, consistency, timing or woman power?

The projects you need, with the process you want.

A college workbook for first-year students

graphic Design

Helping Students at DePaul Find Their Why

A fun, vibrant workbook with activities for students in the Future Forward program to discover their passions, strengths and skills.

Redesigned website for Nicholson Construction

web Design

A Website Redesign for Nicholson Construction

New brand standards prompted a new website that highlights the company's projects and its people.

Digital Annual Reports for the McGrath Institute at Notre Dame

Graphic Design

Digital Annual Report for the McGrath Institute at Notre Dame

A reimagined, interactive annual report brought to life through embedded videos, photo galleries and animation.

A college workbook for first-year students

Redesigned website for Nicholson Construction

McGrath Institute Online Annual Reports

A job-well-done is just as important and rewarding as a great client relationship.

I love my clients.

And I like the variety of working with different people, and the learning that comes from supporting organizations in different sectors—from higher education to non-profits and corporations.

Want to see the results of a successful collaboration? Check out my portfolio.

Tara helped us to meet the moment by redesigning our annual Kiski Bulletin. The new look was well-received and praised by our constituents. She has exceptional vision and brought a fresh perspective to our magazine, all while helping us stay within our budget.

Mark Rhodehamel

Director of Strategic Initiatives and Associate Director of Development

The Kiski School

The Notre Dame brand is among the most recognizable and powerful in all of higher education, and Tara has only added to that reputation. She has played a key role in upgrading and enhancing the brand and design for our Institute. Tara is a consummate professional—always working on or ahead of deadline and delivering top quality work every time.

Brett Robinson, Ph.D.

Director of Communications

McGrath Institute for Church Life, University of Notre Dame

Tara is a standout in her field. She is a gifted designer who really understands how to match design with your brand. She's easy to work with and goes above and beyond to get the job done right.

Julie Keck

Manager of Marketing & Strategic Communications

Belmont College

Tara's ability to understand and respect a brand and its core values make her a fantastic collaborator, and her can-do attitude and willingness to consider unique solutions put her in a class above. She is not only an expert in her field, but she is a delight to work with!

Christina Gorski

Director of Communications

Fred Rogers Productions

We were extremely pleased with the designs and how well they represented our productions and our department. Tara is a gifted freelance graphic designer and the professionalism she shows to her clients makes working with her a rewarding experience.

Connie Anne Markiw

Academic Administrator & Box Office Manager

University of Pittsburgh, Department of Theatre Arts

Tara is a true partner for all of our graphic design and marketing needs. She's designed our website, brochures, vehicle wraps and exhibit displays that have all resulted in greater awareness, accolades and new business for our company. Tara cares deeply about the details, her work and the clients she serves...and she just gets it!

Maggie Woodward

Marketing Manager

The Fluted Mushroom

Tara is fantastic to work with! She is creative, responsive, motivated, and talented. She becomes highly engaged in every project, and she is not afraid to suggest new ideas or alternatives. Tara is by no means a "vendor" for your creative needs—she is an integral part of your team.

Jenny Simon

Director, Marketing Communications

IBACOS

Tara’s attention to detail and organizational skills allowed us to keep our assets archived in a way that has been easy for us to reference year after year. It saves us time and keeps our brand consistent. Everyone needs a Tara for their projects!

Ciara Kanczuzewski

(Former) Communications Specialist

McGrath Institute for Church Life, University of Notre Dame

She is a consummate professional, with all of the creative qualities of a great designer, combined with the technical skills of a developer and the attention to detail of a project manager. Tara's passionate about her work and takes a tremendous amount of pride in seeing things done the right way.

Gretchen Connelly

Marketing Director

Nicholson Construction Company

Tara is not only an amazing designer, but a true partner as well. She’s immensely collaborative and efficient. She listens, and provides the creative insight and guidance needed to turn even a vague idea into a knockout design concept. It is a pleasure to work with her.

Amanda Powers-Snowden

(Former) Director, Communications & Operations

DePaul University Career Center

Think we’d make a good team?

I shine brightest when creatively supporting corporate and academic marketers who share my values and seek my capabilities. Is that you?

Contact me to set up a 30-minute, complimentary video call to candidly discuss your needs, and see if our personalities, aesthetics and working-styles align.

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