Based in Cambridge, MA, Just A Start builds homes, careers and futures by providing individuals affordable housing, career training and comprehensive support services. Busy doing incredible things for the community, the organization needed a focused, outside perspective on how to do something brand new — ask for donations via their annual impact report. With a strong network of donors, Just A Start had never used this report as an appeal; they simply shared information.
With a new facility on the horizon, and their monetary goal in sight, it seemed like a good time to have an ask. Could this impact report help them realize it? Heck yes it can!