Staying mindful that they are a non-profit organization, we find unique ways to maximize the card’s engagement-potential while keeping cost-conscious: special print effects and techniques like spot gloss, foil finishes and unique folds were budget-friendly ways to impress the reader. No matter the theme, the final card always reflects the spirit of FRP through their characters and positive message. As their proactive holiday card designer, we have "Christmas in July"—a quick, joy-filled meeting where we strategize the theme for the season’s card. This way, we can keep spirits high, and stress low come December.
We also do two batches of the card—one with pre-printed signatures and one left blank for handwritten messages from the FRP folks. And for maximum versatility, we always turn the printed card into an animated GIF which gets emailed and shared on social media.