Design holiday cards that spread good cheer, and leave money in the budget for more good work.

Fred Rogers Productions
Freelance design services:
Graphic design, photo editing and pre-press/print coordination
Tools used:
InDesign, Illustrator, Photoshop, Lightroom
The Challenge

How can we create festive, custom holiday cards—without breaking the bank?

The iconic Fred Rogers Productions creates children’s educational programming right here in Pittsburgh. They wanted to spread joy and cheer—and show off their incredible characters—through beautifully-designed holiday cards. Their hope? Vibrant, curiosity-evoking, and completely custom—without breaking the bank. Well, they found the right designer…because the holidays and Mister Rogers both make my heart happy. This project (and ultimately this ongoing partnership) was an easy yes for me.

While the holiday cards of FRP’s past did highlight the characters, there was room for more personality (since they have loads). Our plan? Let’s bring curiosity and fun to the forefront—while ensuring a super-custom deliverable. Our goal was to immerse the reader so we could truly share some holiday happiness—a sentiment that felt spot-on.


Good cheer galore!

Staying mindful that they are a non-profit organization, we find unique ways to maximize the card’s engagement-potential while keeping cost-conscious: special print effects and techniques like spot gloss, foil finishes and unique folds were budget-friendly ways to impress the reader. No matter the theme, the final card always reflects the spirit of FRP through their characters and positive message. As their proactive holiday card designer, we have "Christmas in July"—a quick, joy-filled meeting where we strategize the theme for the season’s card. This way, we can keep spirits high, and stress low come December.

We also do two batches of the card—one with pre-printed signatures and one left blank for handwritten messages from the FRP folks. And for maximum versatility, we always turn the printed card into an animated GIF which gets emailed and shared on social media.

Festive, custom holiday cards that bring good cheer but don't break the bank.

A feel-good partnership.

It's no secret I LOVE MISTER ROGERS. And if you’re a human reading this, you probably do, too. Whether it’s an annual holiday card or another exciting initiative, working with this iconic Pittsburgh organization—who is keeping Mr. Rogers' message alive—feels good in every possible way.

"As human beings, our job in life is to help people realize how rare and valuable each one of us really is, that each of us has something that no one else has—or ever will have—something inside that is unique to all time."
— Fred Rogers

Fred Rogers Productions

Tara is a designer who can take brand voice, project goals, and vision and combine them with her creative ingenuity and design expertise to make something that is truly awesome. She is organized, communicative, and always on budget and on schedule. Her ability to understand and respect a brand and its core values make her a fantastic collaborator, and her can-do attitude and willingness to consider unique solutions put her in a class above. She is not only an expert in her field, but she is a delight to work with!”

Christina Gorski

Christina Gorski

Director of Communications
Fred Rogers Productions

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