I’m lucky to love what I do.

…and the people I get to do it with.

My ideal clients are warm, driven marketing professionals who care about a great partnership as much as a job-well-done.

Graphic and Web Designer Tara Hoover

I speak your language, respect your brand + design results.

I’m a freelance designer with corporate sensibility, corporate hours, and great-big capabilities. I’m enthusiastic, fun and direct. I like being part of your team, making your job easier, and helping your organization grow. I’m especially fond of higher education and corporate clients who love brand standards as much as I do. Truth be told, identity guides make me giddy!

My career has been spent working in, or with, marketing departments and agencies. Why? Because I love the structure, the energy, and the camaraderie. So whether it’s just you steering the ship, or you have an in-house creative team supporting you, I can seamlessly help you reach your design goals.

Have a gap in quality, consistency, timing or woman power?

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Are we a good fit? These are my values, expectations and unique traits.


I’m a fan of transparency.

I’m passionate about design, and equally passionate about a balanced life that provides both structure and creative freedom. I work from a home office. You might see (or hear) my pup, Ollie, on a video call. I work from 10-4, Mon-Thurs. On Fridays, I volunteer with Ollie.


I’m a rule follower.

When it comes to dealing with your internal design group, I ask: How can I make this easy? I don’t want to be a thorn in their side; I want to make things as smooth as possible and help them carry out their vision. I’ll go the extra mile to ensure I don’t step on your internal team’s toes. Peace, harmony and teamwork, baby!


I’m a big believer in smiling.

At Tara Hoover Design, smiles and pleasantries are not optional. Call me crazy, but I think we should get to enjoy our work together. Don’t you agree? I find a job-well-done just as important and rewarding as a great client relationship. Plus, when we’re kicking butt, there’s a lot to smile about!


Clarity...always and forever.

I’m a super organized person. So naturally, I’ve crafted a very organized process of working together. We’ll use ClickUp (or your platform of your choice), plan ahead, have goals, schedules, and constant clarity at all times. No guessing games!


Mutual respect rocks.

Design doesn’t happen in a bubble. I love diving in to a project with clients who share an equal respect for the brand, and the process of working together. I value your position, knowledge, experience and direction; together is how we make great things happen.


Camaraderie. Bring it.

Working on my own, I don’t have “colleagues” like you do, but I see my clients and their teams as colleagues. Even though I’m not in your office, I love being part of the team. I like the feeling of unity that you get during chats around the (virtual) water cooler. Need me on weekly video calls? Count me in!

I work 10-4,
Monday - Thursday
Tara Hoover with Juno the Therapy Dog
What about

For almost a decade, Fridays have been reserved for volunteering with my pup, Juno, for the therapy dog programs at Pittsburgh International Airport (PIT PAWS) and UPMC Passavant Hospital. By working with me, you’ve fueled our philanthropy and helped us bring smiles and relief to awesome humans. We couldn’t have done it without you!

In May 2023, just two weeks shy of her 15th birthday, Juno crossed the rainbow bridge. This one-of-a-kind, goofy girl spent hundreds of hours making a difference to thousands of people. She lived life to the fullest and made a positive impression on everyone she met. I will forever cherish the memories we made together.

And as if she planned it all along, she put a puppy in my path just a few weeks later. Please say hello to Ollie Hoover — my happy, energetic pup and newly certified therapy dog!

Ollie Hoover, therapy dog

Once again, my Fridays will be spent volunteering with this girl to follow in Juno's footsteps — and be of service through Fridays-For-Good.

Want to see what we're up to? Follow me on Instagram to see us in action.

I know great things can happen when passionate, talented people work together.

Contact me to set up a 30-minute, complimentary video call to candidly discuss your needs, and see if our personalities, aesthetics and working-styles align.

let's talk