I’m lucky to love what I do.

…and the people I get to do it with.

My ideal clients are warm, driven marketing professionals who care about a great partnership as much as a job-well-done.

Graphic and Web Designer Tara Hoover

I speak your language, respect your brand + design results.

I’m a freelance designer with corporate sensibility, corporate hours, and great-big capabilities. I’m enthusiastic, fun and direct. I like being part of your team, making your job easier, and helping your organization grow. I’m especially fond of higher education and corporate clients who love brand standards as much as I do. Truth be told, identity guides make me giddy!

My career has been spent working in, or with, marketing departments and agencies. Why? Because I love the structure, the energy, and the camaraderie. So whether it’s just you steering the ship, or you have an in-house creative team supporting you, I can seamlessly help you reach your design goals.

Have a gap in quality, consistency, timing or woman power?

LEt's Talk

Are we a good fit? These are my values, expectations and unique traits.


I’m a fan of transparency.

I’m passionate about design, and equally passionate about a balanced life that provides both structure and creative freedom. I work from a home office. You might see my Chief Volunteer Officer, Juno, on a video call. (Or hear her bark on occassion.) I work from 10-4, Mon-Thurs. On Fridays, I volunteer with Juno.


I’m a rule follower.

When it comes to dealing with your internal design group, I ask: How can I make this easy? I don’t want to be a thorn in their side; I want to make things as smooth as possible and help them carry out their vision. I’ll go the extra mile to ensure I don’t step on your internal team’s toes. Peace, harmony and teamwork, baby!


I’m a big believer in smiling.

At Tara Hoover Design, smiles and pleasantries are not optional. Call me crazy, but I think we should get to enjoy our work together. Don’t you agree? I find a job-well-done just as important and rewarding as a great client relationship. Plus, when we’re kicking butt, there’s a lot to smile about!


Clarity...always and forever.

I’m a super organized person. So naturally, I’ve crafted a very organized process of working together. We’ll use ClickUp (or your platform of your choice), plan ahead, have goals, schedules, and constant clarity at all times. No guessing games!


Mutual respect rocks.

Design doesn’t happen in a bubble. I love diving in to a project with clients who share an equal respect for the brand, and the process of working together. I value your position, knowledge, experience and direction; together is how we make great things happen.


Camaraderie. Bring it.

Working on my own, I don’t have “colleagues” like you do, but I see my clients and their teams as colleagues. Even though I’m not in your office, I love being part of the team. I like the feeling of unity that you get during chats around the (virtual) water cooler. Need me on weekly video calls? Count me in!

I work 10-4,
Monday - Thursday
Tara Hoover with Juno the Therapy Dog
What about

You’re not going to hear from me on Fridays because I’m out volunteering with my pup, Juno, for the therapy dog programs at Pittsburgh International Airport (PIT PAWS) and UPMC Passavant Hospital. So when we work together, you’re fueling our philanthropy and helping us bring smiles and relief to awesome humans. We couldn’t do it without you!

Need proof? Check out our feature in The Washington Post or follow us on Instagram!

I know great things can happen when passionate, talented people work together.

Contact me to set up a 30-minute, complimentary video call to candidly discuss your needs, and see if our personalities, aesthetics and working-styles align.

let's talk