Gateway Royalty, LLC / Fulcrum Pittsburgh
Sketch, Illustrator, Photoshop, Webflow
Gateway Royalty, LLC
Tara Hoover Design
With extensive untapped land in Pennsylvania and Ohio, there was a whole lot of potential business out there for Gateway Royalty—but with excessive text and an outdated look and logo, their website wasn’t speaking clearly. Gateway wanted to engage their market—landowners and farmers—and show the benefits of selling mineral rights. New-business-facilitation was the goal, and the website was the means. Ready, set, maximize!
I teamed up with Fulcrum Pittsburgh to produce this clean, easy-to-navigate WordPress website with concise text and streamlined visuals. Fulcrum’s video case studies and visible testimonials engage the viewer and share the benefits in a way fellow landowners can relate to. Real faces portray warmth, contentment and community, and highlight the human outcomes instead of focusing on the less tangible elements. Updated branding and a refreshed color palette bring the feel of the site to present-day, heightening a potential-tapping tomorrow.