client

Gateway Royalty, LLC / Fulcrum Pittsburgh

project

Design a website to help mineral rights company maximize on new business.

freelance design services

Website design

tools used

Sketch, Illustrator, Photoshop, Webflow

the team

Gateway Royalty, LLC
Fulcrum Pittsburgh
Tara Hoover Design

the challenge

How can we put our best foot forward?

With extensive untapped land in Pennsylvania and Ohio, there was a whole lot of potential business out there for Gateway Royalty—but with excessive text and an outdated look and logo, their website wasn’t speaking clearly. Gateway wanted to engage their market—landowners and farmers—and show the benefits of selling mineral rights. New-business-facilitation was the goal, and the website was the means. Ready, set, maximize!

Graphic and Web Design Projects by Tara Hoover

success!

A website with clarity and emotive benefits

I teamed up with Fulcrum Pittsburgh to produce this clean, easy-to-navigate WordPress website with concise text and streamlined visuals eliminates confusion. Fulcrum’s video case studies and visible testimonials engage the viewer and share the benefits in a way fellow landowners can relate to. Real faces portray warmth, contentment and community, and highlight the human outcomes instead of focusing on the less tangible elements. Updated branding and a refreshed color palette bring the feel of the site to present-day, heightening a potential-tapping tomorrow.

Responsive web design for mobile devices

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