American Bridge Company
Graphic design and layout of the magazine, photo editing/retouching, photography, custom graphics and pre-press/print coordination
InDesign, Illustrator, Photoshop, Lightroom
American Bridge Corporate Marketing
Tara Hoover Design
American Bridge—the company who built the Empire State Building, the Sears Tower and many other iconic buildings and bridges—needed a designer who would reliably help them uphold their company’s high standards by designing their quarterly magazine. They wanted to establish continuity from issue to issue, and also have a partner who could make it easy for them. This magazine was a huge marketing vehicle, and it needed to be handled as such. When a consistent, reliable partner was called for, THD answered.
This high-end, quarterly 36-page magazine showcases projects, employees and notable happenings within the company. It also includes interesting flashbacks to prestigious projects of the past. To an ever-growing list of clients and colleagues, it gets distributed worldwide.
In addition to designing the magazine on an exacting-timeframe, I’ve also helped to increase efficiency and empower an internal revision process. The result? High standards—acquired consistently, with a refined process that works.
