client

American Bridge Company

project

Design an ongoing magazine which supports company’s storied reputation.

freelance design services

Graphic design and layout of the magazine, photo editing/retouching, photography, custom graphics and pre-press/print coordination

tools used

InDesign, Illustrator, Photoshop, Lightroom

the team

American Bridge Corporate Marketing
Tara Hoover Design

the challenge

Can you help us make this happen consistently?

American Bridge—the company who built the Empire State Building, the Sears Tower and many other iconic buildings and bridges—needed a designer who would reliably help them uphold their company’s high standards by designing their quarterly magazine. They wanted to establish continuity from issue to issue, and also have a partner who could make it easy for them. This magazine was a huge marketing vehicle, and it needed to be handled as such. When a consistent, reliable partner was called for, THD answered.

Efficiency is the name of the game

In addition to designing the magazine on an exacting-timeframe, I’ve also helped to increase efficiency and empower an internal revision process. The result? High standards—acquired consistently, with a refined process that works.

Graphic and Web Design Projects by Tara Hoover

success!

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