Promotional materials for the University of Pittsburgh Stages 2018-2018 Season
University of Pittsburgh
Graphic design and layout of the posters and postcards
InDesign, Illustrator, Photoshop
The University of Pittsburgh Theatre Arts Department hired Tara Hoover Design to design a series of posters to promote their 2017-2018 performance season. The series included five unique posters designed to communicate the tone and message specific to each play. Posters were displayed around campus and a corresponding postcard was designed and mailed to contacts to promote the shows and boost ticket sales.
It was important that the visual design of the poster reflected the artistic direction of the theatrical production. To ensure everyone was on the same page creatively, meetings were held with each director to discuss their vision and approve initial concepts prior to design. This project was a collaborative effort between the director, the Theatre Arts Department staff and Tara Hoover Design.