Make this game-day ritual <span class="h1-sweet">look as important</span> as it is.

University of Notre Dame
Freelance design services:
Graphic design and art direction
Tools used:
InDesign, Illustrator, Photoshop, XD
The Challenge

How can we give this a visual identity that <span class="h1-sweet">matches its prestige?</span>

At every home football game, you’ll find this popular pregame ritual happening at Notre Dame — the McGrath Institute for Church Life delivers spirited lectures on the lives of diverse saints chosen for their uncommon virtue. Saturdays with the Saints brings together alumni and students to rally before the game (and usually fills to capacity!), but this flagship event looked more like a hidden gem than the important ritual it is.


Step up the <span class="h1-sweet">visual game.</span>

What’s better than a fresh, appealing new look? Through its new identity and promotional materials — including posters, mailers, email campaigns and presenter decks — this event feels polished, prominent and consistent. Now Notre Dame can say: “This is what Saturdays with the Saints looks like!” Its brand presence now aligns with the caliber of the institution and the fervor of the Fighting Irish.

Big thanks to the super talented Stephen Barany for the design of the logo, which served as the foundation for all of the newly branded pieces.

Redesigned visuals make this game-day ritual look as important as it is.

<span class="h1-sweet">Partnership</span> for the win!

As a longtime design teammate to Notre Dame, I do whatever it takes to secure a win. This crisp visual identity has created heightened awareness for this game-day ritual. And that’s something definitely worth cheering about!

University of Notre Dame

For this annual lecture series, Tara helped our team design and manage a variety of assets including banners, signage, posters, postcards, email templates, social images, magnets, and swag. Her attention to detail and organizational skills allowed us to keep everything archived in a way that's been easy for us to reference year after year. It saves us time and keeps the brand consistent. Everyone needs a Tara for their projects!

Ciara Kanczuzewski

Ciara Kanczuzewski

(Former) Communications Specialist
McGrath Institute for Church Life, University of Notre Dame

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