We got to work in July, reviewing photos of all the crèches to be featured that year. As a team, we chose the one that best represented the theme and used it to drive the visual campaign.
Pre-event, I designed posters, postcards, emails and advertisements to build awareness and excitement in the community. During the event, programs with maps were handed out to guide attendees around the campus, from one exhibit to the next. Each scene had a place card with a picture and description that gave insight into the artist’s creative process.
Post-event, downloadable coloring books were created to encourage kids to celebrate at home. This content offer also allowed the McGrath Institute to gather feedback and grow their audience.