Highlight our capabilities consistently — no matter where we are.

Client:
Nicholson Construction Company
Freelance design services:
Graphic design, photo editing and pre-press/print coordination
Tools used:
InDesign, Illustrator, Photoshop, Lightroom
The Challenge

How do we speak to different audiences in different locations in a way that’s recognizable?

Nicholson’s projects are literally earth moving. As a geotechnical contractor, they essentially make sure that massive construction projects are built on solid ground. Nicholson wanted to show off the work they’ve done across the country, across multiple sectors, and highlight their expertise to potential partners at trade shows — all with elements that were impactful, cohesive, and portable.

I’m all about brand consistency, so as their ongoing design partner, I said: Let’s take this show on the road!

Success!

Presenting a cohesive graphic and visual story wherever they go.

No matter the sector — infrastructure, dams, bridges, buildings, tunnels or highways — all of Nicholson’s major projects get a consistent, recognizable presence no matter the city, the conference, or the booth size. As Nicholson knows better than anyone, what you have on the ground matters. We ensured every element was brand-true and buttoned up, from their signage and displays to their brochures and takeaways.

Various sizes of large exhibits and smaller banner stands provide the flexibility Nicholson needs. Showing a variety of subject matter means they always have format and the content that matches the conference. As a handout and conversation piece, a 5x5 square, cross-fold brochure was designed to be unique, eye-catching and easy to transport.

Success!
Presenting a strong brand presence across markets, for trades shows around the country.

Let's build it right, together.

Before you can build, you’ve got to lay the groundwork. Nicholson does this for their clients, and I do this for them. As their ongoing design partner, we have the strong foundation that makes true-to-brand outcomes possible for any occasion, whether we’re creating trade show displays, giveaways or print materials. Call on me; the sky’s the limit!

Nicholson Construction Company

Tara is a consummate professional, with all of the creative qualities of a great designer, plus the attention to detail of a project manager. She's passionate about her work and takes a tremendous amount of pride in seeing things done the right way.”

Gretchen Connelly

Gretchen Connelly

Marketing Director
Nicholson Construction Company

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I know great things can happen when passionate, talented people work together.

Contact me to set up a 30-minute, complimentary video call to candidly discuss your needs, and see if our personalities, aesthetics and working-styles align.

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