Graphic Design, Art Direction
InDesign, Illustrator, XD, Photoshop
Ohio’s Belmont College wasn’t just approaching another regular year. They were approaching their 50th year—a very big deal! Being central to their community for half a century was clearly a reason to celebrate. The question was, how?
Belmont wanted to mark this milestone in a visible way that didn’t necessarily mean reinventing the wheel or spending a fortune. As their go-to design partner, of course, THD was ready. (I love a good celebration!) Let’s do this!
To shine a light on Belmont’s 50th, we designed a series of special, commemorative logos and created the hashtag #50YearsOfBelmont. Serving as the cornerstone of the campaign, these elements were used campus-wide on signage, banners and t-shirts as well as billboards and print ads. Together, the logo and hashtag really enlivened the message vibrantly yet cost-efficiently.
When it came to letterhead and stationery, we printed small-batches. With an intentional, strategic approach, we focused on pieces that would truly get noticed and convey the celebratory spirit.
Belmont is a community staple, but honoring this presence wasn’t just a way to celebrate the school’s success—but also the entire community and its alumni who’ve been impacted by Belmont’s education over the years. Today, Belmont College offers more than 45 degree and certificate programs and is sure to continue being a part of the community’s fabric for years to come. And I plan to support this ongoing partner through it all!