The Kiski School
Graphic Design, Art Direction
InDesign, Illustrator, Photoshop
This boys’ preparatory school had just completed a re-brand, making it the perfect time to refresh their biggest annual marketing vehicle—The Kiski School Bulletin. But their goal wasn’t just to make it look great—they wanted to save money too. But how?
Since their long-term designer had just retired, they put out an RFP for a designer of record. Loving a good competition, THD responded and won. Once the relationship was secured, it was time to get moving!
Sent to alumni, donors, and current Kiski families, the annual bulletin is a magazine-style piece that provided a detailed year-in-review of the school’s happenings. The Kiski School had also been sending their annual report separately at a different time of year—which, although full of accomplishments, wasn’t getting the attention it deserved. Since the annual bulletin garnered so much attention, it made sense to turn it into a comprehensive effort which would also include the annual report.
It was also a clear opportunity to save costs. No more separate printing and postage! And now, Kiski supporters would get all the info at the same time, in the same, engaging piece. Last but not least—this entire endeavor would be designed to reflect the school’s exciting new rebrand.
The final deliverable was an elegant, 80-page magazine that reflected the school’s rebranding: new logo, colors and fonts. Along with the complete redesign, we enlarged the overall size to make it more reader-friendly, engaging, and coffee-table beautiful. Paper stock was thoughtfully chosen and a soft-touch coating on the cover made it hard to ignore in your hands. We also established a collaborative workflow between me and the editorial team that will save both time and money on future issues. Mission accomplished!