To shine a light on Belmont’s 50th, we designed a series of special, commemorative logos and created the hashtag #50YearsOfBelmont. Serving as the cornerstone of the campaign, these elements were used campus-wide on signage, banners and t-shirts as well as billboards and print ads. Together, the logo and hashtag really enlivened the message vibrantly yet cost-efficiently.
When it came to letterhead and stationery, we printed small-batches. With an intentional, strategic approach, we focused on pieces that would truly get noticed and convey the celebratory spirit.