Mark a 50th anniversary in a way that feels <span class="h1-sweet">special</span> and <span class="h1-sweet">increases awareness.</span>

Belmont College
Freelance design services:
Graphic Design, Art Direction
Tools used:
InDesign, Illustrator, XD, Photoshop
The Challenge

How can we <span class="h2-sweet">celebrate</span> our 50th anniversary?

Ohio’s Belmont College wasn’t just approaching another regular year. They were approaching their 50th year—a very big deal! Being central to their community for half a century was clearly a reason to celebrate. The question was, how?

Belmont wanted to mark this milestone in a visible way that didn’t necessarily mean reinventing the wheel or spending a fortune. As their go-to design partner, of course, THD was ready. (I love a good celebration!) Let’s do this!


Blanket Belmont with <span class="h2-sweet">vibrant visuals!</span>

To shine a light on Belmont’s 50th, we designed a series of special, commemorative logos and created the hashtag #50YearsOfBelmont. Serving as the cornerstone of the campaign, these elements were used campus-wide on signage, banners and t-shirts as well as billboards and print ads. Together, the logo and hashtag really enlivened the message vibrantly yet cost-efficiently.

When it came to letterhead and stationery, we printed small-batches. With an intentional, strategic approach, we focused on pieces that would truly get noticed and convey the celebratory spirit.

A campaign to celebrate Belmont College’s 50th anniversary in a way that feels special and increases awareness.

Presence, <span class="h2-sweet">partnership</span> and community impact.

Belmont is a community staple, but honoring this presence wasn’t just a way to celebrate the school’s success—but also the entire community and its alumni who’ve been impacted by Belmont’s education over the years. Today, Belmont College offers more than 45 degree and certificate programs and is sure to continue being a part of the community’s fabric for years to come. And I plan to support this ongoing partner through it all!

Belmont College

Tara has designed many projects for our higher education institution and I couldn’t be more pleased with the quality of her work and her work ethic. Her ability to manage lots of projects at once is one of the key reasons our marketing department works as well as it does.

Julie Keck

Julie Keck

Manager of Marketing & Strategic Communications
Belmont College

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