Nicholson stands out during the holidays with a stand-up card and a clever gift.
Nicholson Construction Company
Graphic design and layout of the card display, photo editing/retouching and pre-press/print coordination
InDesign, Illustrator, Photoshop, Lightroom
Nicholson is in the construction industry, where there's an unwritten rule that calendars must be gifted during the holidays. So many calendars are sent and received that most of them end never even see the light of day. Determined to stand out among the calendar crowd, the marketing team at Nicholson worked closely with Tara Hoover to craft a unique holiday message—complete with a desktop display card and a unique gift.
The card centered around the wishes of a "stress-free" holiday, where a branded stress ball was strategically placed within the design to appear as an ornament hanging from a tree. Because the card stood on its own, the back was designed to be a practical resource for clients with office locations and sales team contact info. Whether it was assembled on a client's desk throughout the holidays, or the "ornament" was helping to de-stress some customers, Nicholson's brand was front and center this holiday season.