A print campaign and packaging for the launch of a new premium line of baby products.
Joie Children's Products, Ltd.
Graphic design and layout of the advertisements, production design for retail packaging, photo editing/retouching
InDesign, Illustrator, Photoshop
Tara Hoover Design worked with the Joie Signature brand team on the launch campaign of their new premium line of strollers and car seats. The team needed three layouts that spoke to different audiences based on the ad buy. A clear call-to-action and cross sell was also a priority so customers could be aware of the other products available in the line. The first concept focused on lifestyle, the second on product and the third was a combination of the two that was more closely aligned to the product packaging. In addition to the print campaign, Tara also handled the production design for the retail packaging of each product, which included cartons and point-of-purchase tags.